This was what the vision and values of the company were based upon. The company was initially a made to order smoothie company. The entry of McDonalds and Starbucks has however, made the competition stiffen for Jamba Juice. Jamba Hawaii Partners looked to open outlets in Hawaii, while a joint venture called Heartland Juice Company was created to bring Jamba Juice to Illinois, Minnesota, and Wisconsin. our management team at Jamba Juice! It‘s corporate was called Juice Club, Inc. in San Luis Obispo, California. New treats on its menu can also help it penetrate into the customer base of the other brands. A bright opportunity is always on our menu. Jamba Juice Case Thought Starters 1. Process Made it their mission to constantly innovate Developed New products that were suitbale to meals throughout the day JambaGO™ Concept • Reinforces Jamba as a healthy, active lifestyle brand that is also convenient and portable. In March of 1999 they acquired Zuka Juice Inc, Zuka was a smoothie company that was very popular at the time. Jamba has always strived for a great customer experience. The main thing that Robeks Juice has over Jamba Juice is the basic fact that they have mastered an effective way to operate their franchise. As a main competitor of Jamba Juice, Robeks Juice has received a significant amount of success due to its organized and efficient operational system. Sodexho already ran Jamba outlets at Loyola Marymount University and the University of Nevada, but in addition to opening Jamba Juice stores at additional colleges it was considering the possibility of transferring the idea to its healthcare and … It is also what the company tried to communicate through its marketing strategy. The last issue we are dealing with in creating better customer service for our company is incorporating the consumer’s opinion into our creation of a better business. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. The company is feeling the pinch of the losses it had incurred last year. Group 6 Duc Dam, Vinh Nguyen, Mary Kim, Jake Hobbs. We Will Write a Custom Case Study SpecificallyFor You For Only $13.90/page! Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds. They are: Jamba is also planning to reach new customers through the use of the store within a store concept. Moreover, its bottom line results had fallen so short of expectations that Jamba was worried. Be part of our growing Jamba Juice family and see how far you can go. Jamba made another agreement with Pepsico for the distribution of Coconut infused water.eval(ez_write_tag([[250,250],'notesmatic_com-banner-1','ezslot_5',173,'0','0'])); At some points it also seems that Jamba is following the Starbucks model of growth. In August of 1997, Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. Jamba Juice Growth Strategy. What we found out was that 75% of the participants in the survey went to Jamba Juice sometimes. Would you like to get a custom case study? Jamba Juice Case Study Strategic Management friends, Jamba Juice Case Study Strategic Management parties, Jamba Juice Case Study Strategic Management and career. The products that Nestle is going to make will have non-fat milk that differentiate Jamba’s products from the other competitors. ” Making the customer feel comfortable and practicing patience and confidence will create brand equity. Among these things Robeks has created franchise programs to ensure that every franchise operates the same. It is why it has focused on hiring people that are experienced in customer service and management. Here, at ACaseStudy.com, we deliver professionally written papers, and the best grades for you from your professors are guaranteed! While consumers still want great taste, they do not want to add calories to their daily consumption. While some opportunities may have great rewards hidden in them, there is also a very high chance of unexpected risks. Jamba Juice is a global lifestyle brand that serves freshly blended fruit and vegetable smoothies, bowls, juices, cold-pressed shots, boosts, snacks, and meal replacements. Jamba Juice Hawaii is the category-defining leader in Hawaii for freshly blended-to-order fruit smoothies, juices and healthy snacks. Best Сourse Work in our Essay Team. Jamba has formulated a strategy that focuses on expanding the existing markets as well as acquiring new customers. The Jamba Juice company at the time it was founded was known as the Juice Club. They are: How Jamba can compete in the market for creating a competitive advantage that can help the brand sustain impressive sales. As a General Manager with Jamba, you must possess excellent written, verbal and hands-on employee management skills. Starbucks believes that the overall feel of their company ranging from types of drinks, graphics, furniture and displays is a major reason for their success. Fun active environment. They has over seven hundred locations in thirty states in the nation, including the District of Columbia and the Bahamas. Apart from it, the competitive advantage must be unique that cannot be substituted easily. Still, when it comes to competition, the brand is being closely followed by Smoothie King and Planet Smoothie. Centered around customer satisfaction Among these things Subway has a streamlined operation that includes a detailed manual to guide the franchisee through every possible scenario. Juice it Up, Smoothie King and Smoothie Planet are its main competitors in the Smoothie industry. The Jamba Juice Manager In Training (MIT) Program is a six-week in-store experience where you'll learn all things Jamba - everything from working on the frontline to running the entire store. This programme is aimed at aressing complaints within days. 369 Jamba Juice Manager jobs available on Indeed.com. It was incorporated in 1990 as Juice Club, Inc. in San Luis Obispo. In fact, over 2,600 customers walked through the doors on opening weekend! The fourth step in the Starbucks process is “don’t accept conventional price ceilings. The Subway franchise bases their success on four main categories; value, simplicity, support, and control. Its unique culture is also manifested in its staff’s motivation and passion. ” Making sure the company sends the right signals and hits consumers as well as personnel conceptually, product wise, and by use of graphics will keep you moving forward with both sides of you business. However, it had very different plans for the future. Apply to General Manager, Shift Manager, Assistant Manager and more! The next lesson that we have pulled form Starbucks is “don’t try to squeeze every last cent out of the customer. We have also looked very closely at companies that have mastered the art of franchising like Subway, to develop better ways of making the Jamba Juice experience the same in every location. How to make all the good things happen? The first area Starbucks focuses on is the experience aspect of marketing. Its plan was to offset the losses through aggressive expansion. JAMBA JUICE. Degree-holder, definitely a plus. Most notable thing is that McDonalds has introduced similar but competitively priced food products for its customers. Jamba had planned to evolve into a health and lifestyle brand. Subway feels that a key to ensure proper success of these categories is taking pride in the people who make it happen. Quick service too! Moreover, the brand has opened new stores at airports and malls plus colleges. Jamba Juice was founded on March 31, 1990, by Perron, who opened his first store in San Luis Obispo, California. He graduated with a Hons. … Subway is one of the leaders on the franchise front. Moreover, it has managed its human resources very well by implementing rewards programs that motivate them to do better for their customers. Acasestudy.com © 2007-2019 All rights reserved. oh yeahhh, try now! Moreover, the brand has remained committed to fresh and natural products. The main strategy Jamba followed in this highly competitive environment is that it positioned its products as a healthy alternative to those from the other brands. National Capital Region Requirements: Candidates must have at least reached 2nd year College level in any field. Other goals for Subway include making sure they are the number one location with the number one customer satisfaction in every market they serve. Starbucks believes that their franchise must have a distinct and recognizable voice throughout the company. They emphasize on the benefits of healthy lifestyle. [email protected] 804-506-0782 350 5th Ave, New York, NY 10118, USA. Now, Jamba would be required to focus on two points at least. He likes to blog and share his knowledge and research in business management, marketing, literature and other areas with his readers. Jamba juice case study strategic management for essays on the government inspector. Skilled in Sales, Communication, Employee Training, Time Management, and Leadership. On February 28th,2008, Jamba launched a new breakfast smoothie and it began selling baked goods. The company will have to focus on expense reduction for years and manage both its labor and other controllable costs till it can achieve something effective through its cost cutting strategy. It has focused on hiring people with leadership abilities that can help it execute its business strategy and set the platform for future growth. The focus of the brand has been on managing the connection that exists between the brand and its customers. Primarily it has focused on successful attraction and retention of talented staff. The brand is trying to differentiate further. Jamba made another agreement with Pepsico for the distribution of Coconut infused water. The customers that are on the move are benefited by it. One of the main goals for Subway is expansion by franchisee. To lay down a plan for reducing the expenses. In December of 2007 Jamba and Nestle partnered up to make a line of healthy, ready-to-drink beverages under the Jamba brand. Jamba needs to be careful about the risks that come with such opportunities. Welcome to the world of case studies that can bring you high grades! The company has revised its goals and taken an innovative approach towards managing its future growth. Abhijeet has been blogging on educational topics and business research since 2016. To speed up its growth of franchise and traditional stores. 5 talking about this. Now, Jamba would be required to focus on two points at least. With an experienced support staff Robeks is quickly becoming the most favored smoothie franchise. Building consumer products licensing growth platform. Kirk soon realized that this concept would work in communities all across the United States and the world. It‘s corporate was called Juice Club, Inc. in San Luis Obispo, California. This in turn will not only keep people coming back for your product, but for your brand. This is based on the fact that every customer wants to know that they are well taken care of. The company has focused on reducing its costs so that the brand can manage its expenses better. It’s trying to work both on its short and long term future. Jamba Juice deploys virtual desktops from California to remote employees in India with Citrix XenDesktop Founded in 1990, Jamba Juice is a food and beverage retailer headquartered in Emeryville, California, with over 800 locations operating in 26 states, the Bahamas, Canada, the Philippines, Mexico and South Korea. On March 13,2006 Jamba was acquired by Services Acquisition Corp. International for $265 Million. These things include quality of product, lower investment, location flexibility, and operational support. McDonalds and Starbucks are the key competitors of Jamba and their presence has somewhere made the situation tough for the company. ” The main point here is to develop and deliver a higher sense of image for both your brand and product so you are able to evaluate your own price range. To build a retail food capability including breakfast, lunch and dinner. Jamba Juice case - Trial Laboratory Work - Because We are Leaders. According to the brand’s leadership, the company believed in passion. Passion and energy were communicated in all aspects of its marketing strategy. In terms of managing the human resources, Jamba has proved quite effective. Jamba also entered into an agreement with Nestle to manufacture juices and ready to serve smoothie products. As the people at Starbucks put it “attention to small things sends a big message. While Jamba Juice has performed relatively well as compared to the other brands in the smoothie industry, its competitors are also in a strong position. With an enormous amount of success in America and several other countries, Subway is a main source Jamba Juice is looking to for advice on operating a franchise. There are several other competitors of the Jamba Juice Company in the quick service restaurants category also. The products that Nestle is going to make will have non-fat milk that differentiate Jamba’s products from the other competitors. Last,” Pastiche is powerful. The company has revised its goals and taken an innovative approach towards managing its future growth. Since then Jamba has become one of the nation’s number one smoothie chain’s. eval(ez_write_tag([[336,280],'notesmatic_com-box-4','ezslot_0',172,'0','0']));While Jamba Juice has performed relatively well as compared to the other brands in the smoothie industry, its competitors are also in a strong position. San Diego State University-California State University. With a clear list of the franchisee and company responsibilities Subway has been able to execute an effective and very successful franchise on an international bases. That's why you'll often find yourself smiling when you join the Jamba Juice team. With it, the brand’s possibility of overseas expansion also grows. The new trends in the industry are increasing sales of hygienic products. Jamba wants to benefit from the trend and it has focused on offering low calorie food products to its customers. However, if Jamba Juice was to achieve the goals it had set, it must focus on strategic management. Delivery & Pickup Options - 79 reviews of Jamba Juice "Super Friendly staff everytime I go there. How about receiving a customized one? Team Members are responsible for delivering Jamba’s BOOST Service Standards by being knowledgeable, efficient and providing an energizing guest experience. The main strategy Jamba followed in this highly competitive environment is that it positioned its products as a healthy alternative to those from the other brands. Its unique culture is also manifested in its staff’s motivation and passion. By continuing we’ll assume you board with our, Growth Strategy of Incheon International Airport, Case Analysis of “Ge’s Growth Strategy: the Immelt Initiative, Starbucks Strategy & Internal Intiatives to Teturn to Profitable Growth, Relationship between 100% Fruit Juice and the U, How to secure financing as a small business owner, How to Make a Business Plan for Any Business, 7 Crucial Macro Environment Factors to Include in Your Analysis, Macro Environment Examples in the Real World. 3. Introduction The Jamba Juice company at the time it was founded was known as the Juice Club. Jamba Juice has been able to motivate and manage its employees in ways that they care for the customers and serve them effectively. Five years later, it was renamed Jamba Juice in 1995. This season help boost your immunity with - Acai Primo Bowl, Orange C-Booster, Daily Vitamin + Zinc, just to name a few. PLEASE READ THE FOLLOWING STATEMENT CAREFULLY. The main points of focus which were a part of its future goals were as follows: These were the key areas of focus for the company in the future. Try their new fruit refreshers! Since unique flavors and recipes are always loved by customers, the brand can fastly grow its base by introducing more of them. However, it is going to take some time before its cost cutting strategy is going to have its effect. Jamba Juice. Its plan was aggressive expansion. There are several other big and small fast food brands too that pose a competitive threat to Jamba . On question number five we wanted to find out what the consumer liked about Jamba Juice, what we found was that 45% of them believed that Jamba Juice gave superior value to that of its competitors. With it, the brand’s possibility of overseas expansion also grows. It has also worked to attract customers in the cold months so that it can achieve higher sales. Over the last four years, the company has not been in a financially significant position and the result is that it would have to try new strategies and set new goals for itself if it wants quick growth. Based on this evaluation we discovered that each of these companies has very strategic tactics to make their franchise simple and easy to operate for the owners. What Is the Macro Environment in Business Analysis? Robeks believes that with a clear and effective mission the process of operating a franchise is easily executed. Their goal was to sell healthy smoothies. Its plan was aggressive expansion. Jamba also entered into an agreement with Nestle to manufacture juices and ready to serve smoothie products.

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